In 2014, Honda Malaysia drafted several plans to expand in
Malaysian market. The growth will be supported with increasing the numbers of
dealership and Body & Paint Centres, adding fully trained service
technicians and sales advisors despite of several new models to the market.
The first model that will be launched this year will be the all-new Honda
City – an instant favorite among Malaysians since introduced to Malaysia in
2003. Honda has given a special preview of the new Honda City 2014 last week.
The 4th Gen Honda City showed will be launched officially at the end 1st quarter in 2014. However, Honda did not provide any hints on the price it will be selling. Honda was sets 76,000 units to sell off in 2014 with 11% market share.
Honda said, the new City will be offered in 4 variants – S, S+, E and V. All 4 variants powered by 1.5 liter power-plant which provide 120 PS at 6600 rpm and 145 Nm at 4600 rpm. The upcoming City coupled with CVT gearbox which was developed under Honda’s Earth Dream Technology to drive the 4 cylinders 16 valve SOHC i-VTEC engine. The enhance gear ratios offer more efficient fuel consumption and exhilarating acceleration. The interior space was maximized to provide superior comfort for both driver and passengers.
From the brochures given, the new gen City will featuring ECON mode, cruise control, 16-inch alloy wheel, platinum front grille, push start button, 7-inch display audio with 8 speakers, illuminated meter cluster, rear air conditioning, smart entry, steering control, shark fin antenna and side mirror with turning light.
The latest City is the ideal entry sedan with its class-leading and advanced features. For the safety package, it received 6 airbags including side curtain airbags, Vehicle Stability Control (VSC) and ISO Fix. Of course, all the features will vary across the variants offered.
Good news, the all new Honda City now opens for booking at all 73 dealers nationwide. Total dealership will be increased to 80 with Body & Paint Centers. Malaysian would be able to get a firsthand view of the all new City at 6 locations, ahead of its official launch.
1. Paradigm Mall – Selangor (21-23 Feb 2014)
2. The Curve – Selangor (24-26 Feb 2014)
3. East Cost Mall – Pahang (27 Feb – 2 Mar 2014)
4. KSL City – Johor (4-6 Mar 2014)
5. Tesco Ipoh Garden – Perak (7-9 Mar 2014)
6. Queensbay Mall – Penang (10 -12 Mar 2014)
0 comments:
Post a Comment