Saturday, 17 August 2013

Proton Suprima S..Is It Good Enough?


Its not too surprised after Proton unveiled the Suprima S last Saturday. The rumors of it had been spread around in the websites several months before. The new national car was unveiled at the Matrade Exhibition and Convention Center by former Malaysia Prime Minister, Tun Dr Mahathir Mohamad, accompanied by Proton executive chairman Tan Sri Mohd Khamil Jamil.

From the first sight, it looks nice, in better design and more competitive. However, I'm not too sure regarding the engine and the performance. It is powered by 1.6L Turbo engine, produces 140 PS @ 5000rpm, with a maximum torque of 205Nm @ 2000rpm to 4000rpm. The transmission still using the CVT,is it too perfect for it?



In order to grab confidence from Malaysian car buyer, the infotainment package is installed such as Android-based operating system, rear LED guide lights, Hill-Hold assist, and Park Assist with front parking sensors to the Premium variant. 

Unfortunately, the improvements made by Proton were underestimated from several group of people. Bad perception is coming from the bad reputation and what have been experienced by the existing Proton user, even my mom. Proton needs to work hard on how to reduce the bad impression..its all about positioning (strategic management), quality and after sales service management! 

The Proton Suprima S is available in two variants, Premium variant and Executive variant. It is priced from RM79,638 and RM76,638 respectively (on the road). It is available for sale and test drive immediately nationwide. Prospect buyer would have five color to choose - Fire Red, Tranquility Black, Solid White, Genetic Silver and Atlantic Blue.

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