McLaren Automotive continues to put the pedal to the metal with its aggressive expansion plan in Asia as its much-anticipated inaugural Kuala Lumpur showroom opens today. The opening marks the 41st retail location in its 25th global market within the span of two years.
The iconic British brand of high performance sports car is represented in Malaysia by Sime Darby Auto Britannia Sdn Bhd, a subsidiary of Sime Darby Motors. McLaren Kuala Lumpur is the third collaboration between Sime Darby Motors and McLaren Automotive after McLaren Hong Kong and McLaren Shanghai.
Gracing the official launch ceremony of the McLaren Kuala Lumpur showroom were senior representatives from McLaren Automotive including globally acclaimed car designer and Design Director of McLaren Automotive, Frank Stephenson; and Sven J. Ritter, Sales Manager, McLaren Automotive Asia. Also present was Dennis Ho, Managing Director – Malaysia, Sime Darby Motors.
The launch ceremony also saw the presence of a very special “guest”, the McLaren P1™, which is the 903 brake horse power (BHP) McLaren hybrid hypercar and the long-awaited successor to the legendary McLaren F1. With production limited to only 375 units worldwide, the super exclusive McLaren P1™ is the ultimate expression of McLaren's engineering expertise.
Sven J. Ritter said, “Asia is the world’s largest and fastest growing auto market. McLaren Kuala Lumpur’s new showroom is another testament of McLaren Automotive’s drive to expand quickly yet prudently into this exciting marketplace. Our expansion is hinged on working with partners with a proven track record in performance and delivery.”
Sven also explained that McLaren Automotive aims to expand beyond Formula 1 racing and have its state-of-the-art high performance sports cars available to discerning enthusiasts.
McLaren Kuala Lumpur’s flagship showroom is located at the Ground Floor of Menara Mudajaya in the upscale enclave of Mutiara Damansara. The showroom is supported by the McLaren Kuala Lumpur Service Centre in Temasya Industrial Park, Glenmarie. The Service Centre has a fully-equipped two-bay workshop where the employees have been professionally trained at the McLaren Technology Centre (MTC) in Woking, Surrey (UK). This means they have the capability and expertise to service and diagnose any McLaren sports cars with the highest of standards.
McLaren Kuala Lumpur will start by retailing the McLaren 12C and 12C Spider. Designed and built like no other sports car, the 12C was derived from McLaren’s world championship-winning Formula 1 heritage. The price for the McLaren 12C starts from RM2.036 million.
McLaren Kuala Lumpur also has a vehicle adoption policy that offers existing McLaren sports car owners in Malaysia the opportunity to maintain their cars with an authorised McLaren service centre.
McLaren Kuala Lumpur opens from 8:30am to 5:30pm Monday to Sunday. For those who are interested to register, please log on to www.kualalumpur.mclaren.com for more information.
McLaren 12C
McLaren 12C Spyder
McLaren P1™
0 comments:
Post a Comment